3 Things Companies Get Wrong About Politics
“For once, don’t do it.” Five days after the murder of George Floyd Nike released a powerful ad to tackle racism head on. This was not the first time the sports giant had taken a stand on social justice.
In 2018 Nike’s “Believe in something. Even if it means sacrificing everything” campaign featured Colin Kaepernick, the former San Francisco 49er whose decision to kneel during the National Anthem in protest against racism infuriated conservatives.
A growing number of people, particularly the younger generation, want to work for companies like Nike, companies that take a stand on moral and political questions. Executives are less sure. The fallout from those on the other side of the aisle is a powerful deterrent. Many fondly recall Milton Friedman’s doctrine that “the…