November 17, 2021

Amazon brings ‘Just Walk Out’ technology to Amazon Fresh

Amazon is set to open its first Amazon Fresh supermarket with the “Just Walk Out” cashierless technology pioneered in its smaller Amazon Go convenience stores.

Plans call for a 25,000-square-foot Amazon Fresh store to open on Thursday, June 17, at The Marketplace at Factoria shopping center in Bellevue, Wash. The location, the 14th Amazon Fresh store, marks the debut of Just Walk Out functionality in a full-size grocery store, Seattle-based Amazon noted.

The Just Walk Out system uses overhead computer-vision cameras, weight sensors and deep-learning technology to detect merchandise that shoppers take from or return to shelves and track items selected in a virtual cart. At the store’s automated entry gates, customers are prompted to select Just Walk Out shopping or…

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