October 20, 2021
Business

Analysing consumer behaviour could be the key to fighting fraud

Heidi Bleau, Director, Demand Generation and Content for BioCatch tells us what is the difference between ‘good’ and ‘bad’ in behaviour biometrics, diving deep into the subject

Can a click of a mouse prevent consumers from being scammed and turning their life savings over to a cybercriminal? By examining fraud patterns and how good users behave, the answer is yes. A click, a swipe, typing patterns, how a person navigates a website – these otherwise mundane behaviours actually have a story to tell.

There’s a trove of data to be gleaned from digital behaviour that can provide insights into a person’s emotional state when they are conducting business online. After all, people have a strong emotional connection to money. Understanding even subtle shifts in digital behaviour offers tremendous potential to make digital transactions and experiences safer and easier.  

Read full article here: thepaypers.com