October 20, 2021
Business

Callsign report reveals consumers blame banks, retailers and mobile operators for rise in scams

Callsign, the digital trust pioneer, reveals that consumers think banks, retailers and mobile operators need to do more to protect them and their personal information from fraudsters. Trust in these organizations is eroding fast because consumers say they are drowning in scam messages from fraudsters spoofing brand names daily.

The report was based on fieldwork carried out online in June 2021 by Opinium across the EMEA and included a sample of 1065 consumers across UAE, KSA, Qatar, Bahrain, South Africa.

The survey of MEA consumers revealed that almost a quarter of consumers (24 percent) say their trust in businesses such as banks, retailers, mobile network operators and delivery companies, has decreased due to persistent scams spoofing brand names. With regional consumers (59 percent) asking mobile network operators to do more to stop scammers using their platforms, and half of…

Read full article here: www.sme10x.com