October 17, 2021
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The GIST’s Recent $1 Million Raise Reflects A Greater Trend In The Rise Of Women In Sports

The NFL typically dominates the most-watched primetime games telecasted in the United States. However, even the NFL suffered rating losses in 2020, down 11% from 2019. Similarly, several other major professional sports leagues saw much steeper declines. Yet in the last year, while men’s major sports viewership decreased, The GIST — a media company ...