April 14, 2021
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Using Humor And Nostalgia, More Brands Are Putting Money And Clout Behind Covid-19 Vaccine PSAs

As the Covid-19 vaccine becomes more widely available, well known companies ranging from tech giants to beer brands are rolling out public service announcements to encourage people to get their shot. This past week, The Boston Beer Company debuted a new Sam Adams campaign promoting the vaccine featuring the brand’s “Cousin From Boston” character...