April 14, 2021
Home Archive by category Consumer Tech (Page 4)
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How To Build A Direct-To-Consumer Brand: Data, Authenticity, CX And Gore-Tex

To win in the outdoor apparel world, a company has two duties to fulfill: making durable, functional gear while also finding a way to cultivate a coolness in its brand, logo and image. The latter part of the equation can even escape new companies who are making best-in-class gear. In the outdoor gear world, this happens often. Perhaps no segment...
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48 Hours With The Honor Band 6

The Honor Band 6 brings good news for those who want a low-cost fitness tracker that does not look cheap. What it does is not groundbreaking. It tracks your exercise, but needs your phone for proper location data. It can give you blood oxygen saturation readings, if not medical grade ones. However, the Honor Band 6’s design and screen tech ar...
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Forbes Under 30 Europe 2021: These Impact-Driven Startups Are Changing The World

From reimagining education to fighting climate change, the Social Impact honorees are proof that the future is bright. It goes without saying that this year was unlike any other on record. But through the gloom that has haunted this year, there has been some bright spots. Notably, the term “frontline worker” entered the public lexicon as the world ...
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Cannabis And NFTs: Collectible Cards Seek To Give Consumers ‘Ownership Over Favorite Strains’

Cannabis art company Califari and cannabis private equity firm Merida Capital Holdings have formed a joint venture to create a platform that will combine two of the fastest-growing sectors in the world: cannabis and non-fungible tokens, or NFTs. Their initial NFT offering will consist of five one-of-a-kind “Genesis” cards, which will be released...
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UPS Buying Electric Cargo Copters For Speedier, Greener Deliveries

UPS plans to buy up to 150 small electric aircraft from startup BETA Technologies that the delivery giant thinks can help get goods to customers in small and mid-size markets faster and with less carbon emissions.   Deliveries of the first 10 BETA electric Vertical Takeoff and Landing, or EVTOL, vehicles begin in 2024, says UPS, which h...