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How To Build A Direct-To-Consumer Brand: Data, Authenticity, CX And Gore-Tex

April 8, 2021

To win in the outdoor apparel world, a company has two duties to fulfill: making durable, functional gear while also finding a way to cultivate a coolness in its brand, logo and image. The latter part of the equation can even escape new companies who are making best-in-class gear. In the outdoor gear world, this happens often. Perhaps no segment...

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MacBook And iPad Production ‘Delayed’ As Global Chip Shortage Hits Apple

April 8, 2021

Apple is facing a global shortage of components for some of its MacBook and iPad models which could mean its next-generation of products are delayed, according to a new report from Nikkei Asia. MacBook Pro production is being hindered due to a supply chain issue affecting a key manufacturing step wherein components are mounte...

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48 Hours With The Honor Band 6

April 8, 2021

The Honor Band 6 brings good news for those who want a low-cost fitness tracker that does not look cheap. What it does is not groundbreaking. It tracks your exercise, but needs your phone for proper location data. It can give you blood oxygen saturation readings, if not medical grade ones. However, the Honor Band 6’s design and screen tech ar...

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Huawei MateBook X Pro 2021 Review: Refined, Sleek Work Machine

April 8, 2021

I still remember when Huawei announced its first-ever laptop in 2017, and was blown away by how sleek the thing looked compared to, well, anything else on the market at the time. Its screen supported touch controls, pumped out 2K resolution, and was wrapped in tiny (for laptop) bezels. The problem with putting out something so aesthetically ahe...

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Forbes Under 30 Europe 2021: These Impact-Driven Startups Are Changing The World

April 7, 2021

From reimagining education to fighting climate change, the Social Impact honorees are proof that the future is bright. It goes without saying that this year was unlike any other on record. But through the gloom that has haunted this year, there has been some bright spots. Notably, the term “frontline worker” entered the public lexicon as the world ...

Consumer Tech Innovation Technology

iOS 14.5 Starts Losing Features As Apple Rolls Out Public Beta 7

April 7, 2021

That's right, iOS 14.5 has dragged on for so long at this point that Apple is actually undercutting its own release! This year has been interesting in regards to iOS development. iOS 14's fifth release has, so far, the longest beta cycle of any release other than the original iOS 14 beta.  But take heart, while it feels like iOS 14.5 might ...

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New Apple Leak Reveals iPhone 13 Release Shock

April 7, 2021

Apple’s iPhone 13 range is poised to get a series of mouthwatering upgrades and now new information reveals suggests it will arrive a lot sooner than anyone expected.  In a shock new report, popular Taiwanese site Digitimes has radically revised the iPhone 13 production schedule it leaked just last week. Having originally stated that Apple ...

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Serious Warning Issued For Millions Of iPad, iPhone Users

April 7, 2021

Apple is having a great year, but it has just taken a turn for the worse as a serious new warning has been issued for every iPad and iPhone user. In a series of tweets (via MacRumors), developer Kosta Elefherious has exposed a shocking flaw in the Apple App Store which enables scammers to defraud iPad and iPhone owners of millions of dollars usi...

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Cannabis And NFTs: Collectible Cards Seek To Give Consumers ‘Ownership Over Favorite Strains’

April 7, 2021

Cannabis art company Califari and cannabis private equity firm Merida Capital Holdings have formed a joint venture to create a platform that will combine two of the fastest-growing sectors in the world: cannabis and non-fungible tokens, or NFTs. Their initial NFT offering will consist of five one-of-a-kind “Genesis” cards, which will be released...

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UPS Buying Electric Cargo Copters For Speedier, Greener Deliveries

April 7, 2021

UPS plans to buy up to 150 small electric aircraft from startup BETA Technologies that the delivery giant thinks can help get goods to customers in small and mid-size markets faster and with less carbon emissions.   Deliveries of the first 10 BETA electric Vertical Takeoff and Landing, or EVTOL, vehicles begin in 2024, says UPS, which h...