September 24, 2021

Downtown stores see business rush ahead of first home game

Storefronts on College Street in downtown Auburn say they expect this football season to bring robust sales back with full attendance in Jordan-Hare Stadium, more students back on campus and the reappearance of tailgaters. Some stores said they were already seeing this weekend’s influx of visitors for tonight’s first home game against Akron as early as Thursday.

“We started seeing [customers] Thursday; I think the anticipation of this long holiday weekend and the first game some people have gone to in two years is part of it,” said Trey Johnston, retired CEO of J&M Bookstore who still manages the store part-time. “I think people were excited.”

Johnston said last year’s football season saw sales decrease by 42% because of lower numbers of people in Auburn for games with COVID-19 restrictions in place and said the store often had stronger business on…

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