November 17, 2021

EU’s Google ad tech probe part of bloc’s antitrust crackdown | Hitech

LONDON (AP) — The European Union’s move on Tuesday to investigate Google over alleged antitrust behavior in the digital ad tech sector is the bloc’s latest crackdown on U.S. tech giants. Here’s a look at enforcement actions taken by the EU’s competition commissioner, Margrethe Vestager, in recent years, as well as actions by U.S. antitrust regulators and states.

June 2021: The EU commission opens a formal investigation into whether Google stifles competition in the digital ad technology market by favoring its own ad services for buying display ads at the expense of rival services.

December 2020: Google’s acquisition of fitness gadget maker Fitbit for $2.1 billion is cleared by the EU Commission after it promised to restrict user data and…

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