Facebook Introduces Prayer Tool in Groups to Attract the Faithful
Facebook already asks for your thoughts. Now it wants your prayers.
The social media giant has rolled out a new prayer request feature, a tool embraced by some religious leaders as a cutting-edge way to engage the faithful online. Others are eyeing it warily as they weigh its usefulness against the privacy and security concerns they have with Facebook.
In Facebook Groups employing the feature, members can use it to rally prayer power for upcoming job interviews, illnesses, and other personal challenges big and small. After they create a post, other users can tap an “I prayed” button, respond with a “like” or other reaction, leave a comment or send a direct message.
Facebook began testing it in the US in December as part of an ongoing effort to support faith communities, according to a statement attributed to a company spokesperson.
“During the COVID-19 pandemic we’ve seen many…