October 19, 2021

How marketers can overcome data privacy challenges

Consumers care about data privacy. In 2021, they know more about how their data is collected, stored, and shared, and they want more control. This presents a unique set of challenges for marketers because data collection has become so closely tied to the modern consumer experience. Would we have witnessed the same exponential growth in e-commerce without personalised advertisements and targeted promotions? Likely not, because consumers and marketers alike have become dependent on personalisation to enhance the modern shopping experience.

Apple recently changed how it will handle consumer data by increasing privacy and protections around users’ information. With such a global super-power joining the trend toward increased data privacy, marketers need to keep these advances in mind as they strategise future efforts. An increase of regulations…

Read full article here: marketingtechnews.net