August 2, 2021

How Modibodi founder turned her savings into $3 million business

These days, the word ‘disrupter’ is overused, but when it comes to Kristy Chong it’s perfectly fitting.

When the mum of four founded Modibodi, a range of sustainable, hi-tech undies that replace the need for tampons and pads, she revolutionised an entire industry.

She’s now sold more than four million pairs of underwear globally, enjoyed a 929 per cent revenue growth in the past two years and won numerous awards.

Not bad for a company that was completely self-funded by Ms Chong’s savings and a small amount of seed funding taken from her mortgage. Or for an idea that just came to her as she was out jogging one day.

“I was a full-time mum of a two-year-old and five-month-old at the time, living in Seattle surrounded by tech start-ups,” she explains.

“My periods had not long returned and I’d been experiencing occasional light bladder leaks. The available solutions were…

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