November 17, 2021

How women business owners fueled the West End’s resurgence

Joanna Sherman thought she’d made a terrible mistake.

It was the early 2000s and Sherman had just moved her retail store Pink Bee out of its former location on Augusta Road to a new spot in the West End of downtown Greenville.

Back then, Fluor Field did not exist. Liberty Bridge was just a drawing on a set of blueprints.

Sherman’s building wasn’t much to look at either. Just a few weeks earlier, it had been occupied by squatters. On the day she arrived to begin the renovation process, it was sleeting and snowing, the sky a dismal grey and she had to step carefully over the torn-up sidewalk.

“I thought to myself, ‘Oh my gosh, what have I done?’” Sherman recalled. “But somehow, all these years later, it all worked out, didn’t it?”

Whenever she strolls through the West End today, Sherman marvels at what she calls the “pulse of constant activity.”

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