November 17, 2021
Real Estate

In real estate, the ‘less is more’ philosophy is so 2019

Ashley Farrell has a new mantra, “adapt and overcome.” This philosophy has guided her throughout the pandemic.

From March until June of last year, Farrell’s business shut down. The associate real estate broker for Corcoran in Westhampton Beach says her first instinct was damage control. “What did I need to do to stay afloat?”

Like real estate salespeople across Long Island, she had to find a way to meet the needs of her clients without in-person showings. There was a major obstacle. “How to show real estate without getting in the home?”

Her solution was to teach clients how to create videos and to collaborate on putting together virtual tours. “Not everyone was comfortable with technology, so there was a…

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