October 20, 2021

Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Publishers

The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to successfully monetize web content and grow digital advertising revenue. This is one of the pillars of GNI’s Digital Growth Program, which also includes audience development, reader revenue, data and product.

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The playbook is designed to instruct both publishers who do not yet have a digital advertising business or would like to better understand the basics of programmatic advertising and those who already have a digital advertising business but are looking for ways to improve their strategies or gain new insights to improve revenue. Through its six chapters, the…

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