June 19, 2021

More Gen Z users on TikTok than Instagram in the US

TikTok knows no limits, it seems. According to a study, the Chinese application will have more young users than Instagram at the end of the year. Its impressive rise is even forecast to see the social network overtake Snapchat in less than five years.

In two years, TikTok has seen startling growth. Buoyed by the Covid-19 pandemic, the new-gen social network, specialising in short-form videos, has been winning over more and more users, particularly younger users.

According to research from eMarketer and Insider Intelligence, some 37.3 million US users born between 1997 and 2012 are expected to be using TikTok at least once a month this year. Using the same criteria, Instagram is forecast to have 33.3 million such users in 2021.

“TikTok has incredibly strong engagement and loyalty among Gen Z. The…

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