Newly-licensed real estate agents lead way with people-before-money mentality
Real estate agent Kelly Brennan. Image via Melody Olivas Photographs.
Newly-licensed real estate agents are leading the way with a people-before-money mentality. They’re starting the connection with online marketing.
Fresno real estate agent Kelly Brennan was licensed in February 2020, just before the pandemic halted open houses.
As a new agent, she had already been marketing herself through social media about six months before she was officially licensed. This ultimately gave her a leg up in the competition amongst veteran real estate agent.
“I don’t have to sell houses, houses sell themselves,” she said, “But I do have to sell my personality and make sure people know that I’m a real-life person.”
Brennan has been up against people with cash offers. Some are even willing to waive appraisals.
“How do you…