November 28, 2020
Business SportsMoney

Phoenix Suns Unveil NBA-First Technologically Advanced Practice Facility, Owner Calls It ‘Special’

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Phoenix Suns Verizon 5G Performance Center

The new Verizon 5G Performance Center for the Phoenix Suns brings technology to the forefront.

Dustin Revella Photography

Every aspect of the brand-new 53,000-square-foot practice center for the Phoenix Suns points players and staff toward the two basketball courts at the heart of the facility. Whether the strength and conditioning space that spills directly onto the hardwood, the players’ lounge overlooking the courts or even staff offices, the literal and figurative focus of the new privately financed $45 million Verizon 5G Performance Center rest squarely on the basketball floor. 

It follows, then, that the Suns created NBA firsts not only with the facility, but specifically within the space around the courts, merging together technology and analytics in a way no other NBA team has done before, all while making the facility the most accessible of any in the league. 

Every NBA team uses technology to analyze player performance, but by partnering with Verizon, the Suns have crafted a unique 5G Lab opportunity to merge the team’s individual resources into a single, real-time tool so both players and coaches have a better understanding of every facet of a player’s movement, mechanics and progress. 

Phoenix Suns Verizon 5G Performance Center

In the shadow of Camelback Mountain, the new Verizon 5G Performance Center gives the Phoenix Suns a … [+] new technological step forward.

Dustin Revella Photography

“The purpose of this facility is to help our players become the best they can be,” says Robert Sarver, Phoenix Suns owner. “The tech piece was a major driving force. We are taking it to a different level here.”  

The Suns, like many other NBA teams, use ShotTracker and Noah Basketball to monitor mechanics. But they do so separately. By installing 150 cameras, nodes and sensors in the ceiling and on the walls of the practice courts — the Suns had just four cameras at their previous practice facility — and working with Verizon to create a single app using 5G Ultra Wideband speeds for legitimate real-time processing, the Sun have merged the motion-capture power of SIMI with both ShotTracker and Noah to put a new combined data set in the hands of coaches. 

Phoenix Suns Verizon 5G Performance Center

The strength, fitness and recovery areas of the new Verizon 5G Performance Center for the Phoenix … [+] Suns spills directly onto the practice courts.

Dustin Revella Photography

“The difference between high-level teams comes down to decision making,” says James Jones, three-time NBA Champion as a player and current Suns general manager. “The margins are small, and analytics are a tool to help you increase decision making. These players want to get better and information helps you improve. Our guys are interested in whatever advantage we get.”

Jones calls the real-time data access a gamechanger. “When you use data, the lags kill you,” he says. “Getting info two hours later than practice is not helpful. The real-time access, speed of data, it increases efficiency.” 

Ryan Resch, chief of staff and director of basketball strategy, says that while these technologies are available to any team, making them work holistically, feeding ShotTracker and Noah into the motion-capture know-how of SIMI and seeing it in real-time, becomes a differentiator for the Suns.

Phoenix Suns Verizon 5G Performance Center

Players can see the court at nearly all times within the Verizon 5G Performance Center for the … [+] Phoenix Suns.

Phoenix Suns

Making it Matter

“Players are going to have visible markers and receive real-time feedback on just about every phase of the development process,” says Jeff Bower, senior vice president of basketball operations. “It is really empowering as an individual.”

Resch says staff now have information about how players move in relation to how it impacts their performance. “Having these cameras on the court for five-on-five play while players are shooting and dribbling, our performance guys will see how these players move in these settings,” he says. “That right there hasn’t been done before.” Staff can track everything from ankle flex to shoulder loads or monitor how the body changes during fatigue and understand what signs appear to signify a need for rest. 

Phoenix Suns Verizon 5G Performance Center

Much of the fitness and strength equipment inside the new Phoenix Suns Verizon 5G Performance Center … [+] was custom-made, including the pictured machine and apparatus hanging from the ceiling (right).

Phoenix Suns

“We will be able to track Devin Booker’s fatigue and see that when he gets tired his right shoulder will collapse and can tell coach Monty (Williams) he gets tired at seven minutes of straight play and to take him out so his shooting percentage doesn’t decrease,” Resch says, as a hypothetical example. “We can get as granular as that.” It all comes with the goal of ensuring players can last over 100 games while improving their performance so “our tenth man performs as well as the other team’s fifth man.” 

This focus on technology permeates the entire organization, from strategic roster planning to player evaluation. “This is something as an organization we are ready for,” Bower says. But it isn’t just for coaches. The team wants transparency, encouraging players to view data for benchmarks and as opportunities to understand their own performance and progress. 

Having a consistent application helps everyone understand the data. “We are not here for a tech symposium, we are here to make players better,” Bower says. “That is where the tools come in. We know what we want and believe we’re able to fill the gap of how to get there. I’m excited to see the reaction in players when they not only feel themselves getting better but look at the data and have a way to measure it.” 

Phoenix Suns Verizon 5G Performance Center

The lighting throughout the facility leads toward the practice courts.

Dustin Revella Photography

The Verizon Connection

Verizon’s partnership is more than providing 5G coverage to a facility, but about creating a fresh approach to leveraging advancing technology for sports-specific applications. “The idea is we have this incredible tech, can we finally put it together to do things people talk about but don’t necessarily do? We have the ability,” says Brian Mecum, Verizon vice president of device technology. “Let’s see what our tech can do.” 

Verizon used its technology team to not only physically redesign cameras and sensors so they fit within the practice facility, but also craft a software platform that allowed these systems to work together. Mecum says that even with the abundance of tech in the sports world, nobody was marrying it together. So, Verizon took a “moonshot” to show how deploying resources makes a difference for individual sports teams, entire leagues and, eventually, the individual athlete across every level.

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“This is all in,” he says. “This is true machine learning with cameras detecting biomechanics. We are trying to prolong careers, avoid injury and make a difference in how they play the game. We are trying to bring together something digitally in a way that hasn’t been anticipated.” 

By offering a new perspective on data and showing the real-time capabilities of a cohesive system, Mecum says it isn’t a tough sell to those in sports. “We have an opportunity that is very ripe, and we didn’t want to pass on it,” he says. “We are working jointly with the Suns to take sports science in a very different direction.” 

With that, Mecum works regularly with Jones to ensure the deployment in Phoenix has the most profound impact possible. “He is emphasizing and prioritizing time with this,” Mecum says. “I would never have anticipated a general manager would take this kind of interest and be that concerned. To have players and a general manager of a NBA team take us this serious, that is pretty unique.” 

Phoenix Suns Verizon 5G Performance Center

The two practice courts within the Phoenix Suns Verizon 5G Performance Center contain 150 cameras, … [+] sensors and nodes.

Dustin Revella Photography

Performance Beyond the Court

While the cameras and sensors fill the court space, that isn’t the only place the new training center relies on data. Spilling off the hardwood through large, sliding glass doors is a training area, full of both recovery equipment and a variety of custom-designed strength machines. 

With the goal of optimizing performance for professional basketball players, the Suns took a basketball-specific approach to training with its 5G Lab approach. Equipment was designed to load players for basketball movements. And machines were built for the height of the players. There isn’t a focus on Olympic-style lifts, but on movement that matters on the court. In a first, the Suns staff crafted a ceiling apparatus — one that required special concrete for strength — that allows upper-body strength training and a vertical medicine ball throw rebounder.

In keeping with the technology theme, the Suns installed a force plate with eight cameras in the training area to give players a baseline of their movements and then track progress over time, also helping staff and players understand improvement following an injury.

Phoenix Suns Verizon 5G Performance Center

A sun study determined the louvers on the exterior of the Phoenix Suns Verizon 5G Performance Center … [+] to ensure daylight into the practice courts, but without any direct glare.

Dustin Revella Photography

“We can develop programs tailored to their strengths,” says Brady Howe, lead trainer. “The ability we will now have is going to be a gamechanger.” 

Whether custom-built machines or everything from an anti-gravity treadmill to a custom-built underwater treadmill, the focus on both recovery and training has a basketball-first mentality. 

“In terms of layout, we wanted to have the players focus on the court,” Sarver says. “It is oriented toward looking at the court.” 

A Facility Worth Going To

There may be no NBA practice facility transformation as profound as the Suns. The team is moving from the basement of the 1992-built downtown arena into the modern, spacious confines of a facility in the shadow of Camelback Mountain. 

Phoenix Suns Verizon 5G Performance Center

The locker room inside the Phoenix Suns Verizon 5G Performance Center mimics the new space within … [+] the arena and features a graphic of Camelback Mountain on the lockers.

Dustin Revella Photography

Daylight floods the court. Sarver commissioned a sun study and DFDG Architecture designed louvers on the outside of the building to ensure the practice court was lit with daylight without sun glare ever reaching the players. “Everything that is here was designed intentionally,” Jones says. “There is no wasted space, no distractions. You can’t go into the weight room and not get better. You can’t spend time in this space and not improve.” 

Players will enjoy license plate recognition upon entry into the gated parking area and experience touchless entry and movement throughout the building. The main floor includes the practice courts, training center — complete with an area that spills outside onto turf — recovery areas with walk-in hot and cold tubs, wet sauna, showers with nine-foot-high heads and even a sensory deprivation tank. The Phoenix Mercury locker room space is on the opposite side of the courts. 

The Suns locker room is an exact match of the new space in the team’s arena, with every locker facing the front toward an LED screen and dry erase boards. The stainless-steel lockers, manufactured in Germany, include power stations, ventilation systems and secure storage, even for 16 pairs of Deandre Ayton’s size 18 sneakers. When all closed, the perforated pattern across the 17 lockers form a graphic of Camelback Mountain. Tucked in the corner of the locker room, Jay Gaspar, head equipment manager, has a shoe room. 

Phoenix Suns Verizon 5G Performance Center

The players lounge includes a kitchen with a chef and spaces for players to spend time together.

Phoenix Suns

Upstairs, offices overlook the court on one side, but players have their own space on the other, above the training area. The lounge includes two massage rooms, a recovery room with a cryo chamber, a barber chair (the players will decide who performs the barbering duties), sleep pods, a pool table, ping pong table and poker table. One room includes a golf simulator. The balcony features an infinity jacuzzi overlooking Camelback Mountain. 

The Suns are working with famed Phoenix chef Sam Fox to hire a team chef for the new restaurant-grade kitchen within the player space. 

Matthew Young, ZGF Architects associate principal, worked with DFDG and the Suns to craft the interior, saying he wanted to offer a holistic solution in the lounge, something that served players even on off days. 

By working on all aspects of the player, from the physical to the mental and emotional, the Suns hope they’ve created spaces players want to be. Jones calls it a “haven,” offering players a place to relax, decompress and unwind without having to leave, encouraging them to spend more time as a team. 

Phoenix Suns Verizon 5G Performance Center

A custom-made underwater treadmill gives players a new recovery tool.

Phoenix Suns

Location a Key Factor

Sarver calls the uniqueness of the site, on one of the most high-profile corners in Phoenix, a “special” location. Located in the Phoenix neighborhoods near Paradise Valley and Arcadia, the facility is a five- to 10-minute car ride for more than two thirds of the players. Some will arrive on bicycle, it’s so close. Sarver believes the facility offers the best proximity to player homes of any in professional sports. 

Phoenix Suns practice facility

The outdoor spaces worked into the Verizon 5G Performance Center for the Phoenix Suns take advantage … [+] of the area’s climate and proximity to Camelback Mountain.

DUSTIN REVELLA PHOTOGRAPHY

Close to both the downtown arena and airport, Sarver took advantage of the redevelopment of an old medical office complex by buying space next to what will become a high-end boutique hotel, luxury apartments, retail and restaurants, capturing views of Camelback Mountain along the way. The space also welcomes the indoor-outdoor environment popular in Phoenix, both for training and relaxing.

Architecture comes contemporary “with an edge,” Sarver says, offering a workman-like feel with an edge of aggressiveness and ruggedness seen through concrete, steel and glass. It all lets basketball remain the main — and only — point of emphasis. “The focus and intention have been greatly enhanced,” Jones says about having a dedicated facility. “There is not preparation for a concert and no dump trucks. It is satisfyingly silent. I’m eternally grateful. To go from where we were to where we are is unreal.” 

And it all has a single purpose. “Everything points to the court,” Resch says. “It only matters if it translates to the court.”

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