Police social media campaign aims to crack down on online scamming
Police have teamed up with social media giant Facebook to crack down on online scamming, via a new nationwide campaign.
Through quirky videos and amusing graphics the campaign website outlines advice about various scams, while offering information on how to identify and avoid them.
The campaign will run on Facebook and Instagram for five weeks, and will be emblazoned across billboards in Auckland, Wellington, Tauranga, Christchurch and Dunedin.
Nick McDonell, Facebook’s Head of Public Policy for NZ and the Pacific Islands, said the campaign is especially relevant at the moment given the spike of online fraud occurring as a result of New Zealand’s ongoing alert level restrictions.