Political ads: “Fake news” is out, “foreign policy’ is in
New data shows that since President Biden has taken office, topics such as “foreign policy,” “climate” and “voting rights” have become a much bigger percentage of political and issue ad spending on Facebook, compared to the Trump era.
The big picture: Political ad spending can be a good proxy metric for the types of issues gaining traction amongst policymakers and interest groups.
- Because Facebook’s ad data is easy to track in real-time, it offers researchers a glimpse into trends impacting politics that was much harder to capture even just five years ago.
Details: Big Tech has become one of the biggest topics of discussion in recent weeks, accounting for 6-7% of all political and advocacy ads on Facebook. Ads from Facebook itself has driven some of that increase.
- “Fake news” has virtually disappeared from Facebook ads compared to last year, when it was at one point ahead of…