November 17, 2021
Markets

Pop-up ‘Diversity Markets’ highlighting businesses in south Iowa City

IOWA CITY, Iowa (KCRG) -A summer long pop-up market in Iowa City is highlighting business owners in the city’s south district.

The first Diversity Market was held Saturday at the Kingdom Center, and featured around 30 new, minority-owned businesses, all based in the south district of Iowa City.

Evelyn Quezada launched Choco Fresa late last year, serving up sweet treats with help from her kids. She said she was shocked and excited to see so many other entrepreneurs and artists from her neighborhood.

“It’s really nice to network as well and know that there are people around and you can always go for whatever help you need,” Quezada said.

The majority of vendors are women from historically under-served populations who are working to grow their business opportunities in Iowa City.

Tasha Lard, the owner of JD Beauty Supply, is one of the organizers of the event. A major goal of the…

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