January 19, 2021
Consumer Tech Innovation mobile Technology

Samsung Prepares Challenge To Apple’s Powerful iPhone

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If you are familiar with the recent iPhone product launches, you’ll know that Apple likes to take time to talk about the processors that are being introduced, the computing power they offer, the smaller size, increased battery life, and the benefits this brings to the consumer.

Which is why a potential standalone launch of a new Exynos processor from Samsung in the days before the launch of the Galaxy S21, S21+, and S21 Ultra, is curiously exciting.

SKOREA-ECONOMY-TELECOMMUNICATION-SAMSUNG

A man walks past an advertisement for the Samsung Galaxy S20 5G smartphone at a telecom shop in … [+] Seoul on April 7, 2020. – Samsung Electronics’ operating profits inched up 2.7 percent in the first quarter, the world’s biggest manufacturer of smartphones and memory chips estimated April 7. (Photo by Jung Yeon-je / AFP) (Photo by JUNG YEON-JE/AFP via Getty Images)

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Samsung’s new Exynos chip will no doubt be powering the vast majority of Galaxy S21 handsets. Given that a handful of territories have traditionally seen the Qualcomm powered Galaxy S phones, I would expect North America, South Korean, and China to have SnapDragon S21’s, with everywhere else using Exynos S21’s.

But the nature of Android means that Samsung will find it much harder to gain the same benefits from its Exynos chips than Apple has. The Axx series of chips are specifically deigned for one Operating System that is going to run on one reference platform. No accommodation needs to be made to account for any of the differences that other manufacturers might make… because there are no other manufacturers.

The relationship between iOS, the processor, and the various user interfaces is an exclusive one. That option has not been available to Samsung in previous years.

For one the Galaxy S handsets have been accommodating two different ARM-based architectures with SnapDragon and Exynos. Android itself is very much a general purpose operating system that accommodates a wide range of hardware options… even with the modifications manufacturers can make the underlying philosophy will not allow for the tight integration that Apple can offer.

Of course the simple answer is to up the performance of Android processors, which has been the case for many years. Whether you see this as Apple is able to run slower or Android run faster, the result is the same.

Android can deliver the horsepower while Apple can afford to be much more nimble. And Samsung is about to bring more power to the table.

Now take your first look at Samsung’s Galaxy Note 21 Ultra design…