August 2, 2021

TECH TALK WITH MIKE: Marketing on Facebook with iOS14 privacy changes | News

The new Apple iOS14 update has created a lot of excitement for iPhone customers with the new power to control app tracking for ad use. However, this update brings along apprehension to marketers and business owners. The update will affect data tracking permissions and the efficacy of Facebook ads. Notable changes with the update are to privacy and data sharing policies, otherwise known as Apple’s App Tracking Transparency Framework. This move aims to give Apple users more control over their privacy online.

However, business owners fear that consumers won’t allow tracking across the internet, which they currently require to measure the efficacy of Facebook ad campaigns. This change applies to all apps in the App Store, including Facebook apps such as…

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