Twitter launches paid subscriptions to influencer accounts
Influencers will be able to introduce their audience to become “premium followers” and receive exclusive content for $3, 5 or $10 per month.
Twitter on Wednesday launched paid subscriptions to select accounts, a new tool to reward creators, at the core of its strategy to expand its audience and rely less on ad revenue.
Influencers – beauty experts or sports, for example – will be able to introduce their audience to become “premium followers” (“premium subscribers”), and thus receive exclusive content (tips, stories, analytics, etc.) by subscribing to their account for $3 or $5 Or $10 a month. “As a premium follower, you can participate in conversations that are only accessible to other paying subscribers”Esther Crawford, the social network’s director of product, said in a…