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Vivaldi Browser Kills Irritating Cookie Pop-Ups

The Vivaldi browser has introduced a new feature that hides the annoying cookie permission pop-ups that plague modern web browsing.

Vivaldi claims that while the cookie requests were introduced with the best of intentions by the European Union, they’ve become an irritation and actually prove counter-productive in many instances. “Users are often required to click on multiple steps to manage such cookies, including hidden options, a dialog on every single page, or at times no way to deny them at all,” Vivaldi claims. “Naturally, this makes for a frustrating browsing experience.”

The new setting in Vivaldi 3.8 – which is released today – will allow users to remove cookie warnings. “This will simply block the service that asks for consent or hides the consent dialog, in the same way as it might remove a tracker or an ad,” Vivaldi claims.

The feature relies on third-party blocklists compiled by EasyList and I Don’t Care About Cookies. The browser firm admits its solution is imperfect, “as there will be a few websites that use other tactics to obtain cookie consent”.

It also warns that some sites may not let users in or may not work as expected if cookie permissions are not granted.

Privacy protection

Vivaldi, which is based on the same browser engine as Google Chrome, has long attempted to distance itself from Google by building in privacy protections. In addition to a built-in ad blocker, Vivaldi’s Private Windows default to the DuckDuckGo search engine to ensure that private browsing sessions are not traced.

Vivaldi has also come out strongly against Google’s proposed successor to third-party cookies. Google is planning to shift to a technology called FLoC, which the search giant claims reduces the risk of people being identified by their browsing history by putting them in larger cohorts.

Vivaldi claims that FLoC is flawed and has blacklisted the technology in Vivaldi 3.8.