November 17, 2021

What virtual event tech means for event marketing

In its purest form, technology helps bridge gaps between users and their desired outcomes — whether they seek convenience, efficiency, or togetherness.

All three of those objectives are a high priority for event marketers. That’s especially true as they used whatever solutions were available to stay connected to their audiences during the coronavirus pandemic.

It’s why event marketing software company Banzai recently raised $15 million in venture funding and acquired platforms like High Attendance and Demio to service its more than 3,000 customers and 100 employees. The Seattle-based startup understood the need to expand its services to cater to audience members’ evolving needs.

The need to invest in a full breadth of technology solutions isn’t lost on event marketers. As brands continue to embrace virtual and hybrid…

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